Skip to content

New PDF release: Analysis of the Cognitive Interview in Questionnaire Design

By Gordon B. Willis

ISBN-10: 0199957754

ISBN-13: 9780199957750

Cognitive interviewing, in keeping with the self-report equipment of Ericsson and Simon, is a key kind of qualitative examine that has built during the last thirty years. the first aim of cognitive interviewing, sometimes called cognitive trying out, is to appreciate the cognitive mechanisms underlying the survey-response technique. An both vital objective is contributing to the advance of most sensible practices for writing survey questions which are good understood and that produce low degrees of reaction errors. particularly, a tremendous utilized target is the evaluate of a selected set of questions, goods, or different fabrics lower than improvement via questionnaire designers, to figure out capability for rewording, reordering, or reconceptualizing. consequently, in addition to delivering an empirical, psychologically orientated framework for the final examine of questionnaire layout, cognitive interviewing has been followed as a 'production' mechanism for the development of a large choice of survey questions, no matter if real, behavioral, or attitudinal in nature.

As with different equipment that depend on qualitative info, cognitive interviewing has more and more been criticized for being lax within the severe quarter of the improvement of systematic equipment for facts relief, research, and reporting of effects. Practitioners are likely to behavior cognitive interviewing in various methods, and the information coding and compilation actions undertaken are frequently nonstandardized and poorly defined. there's a substantial want for additional development--and documentation--relating not just to an outline of this modification but additionally to supplying a suite of thoughts for minimum criteria, if no longer most sensible practices. The proposed quantity endeavors to deal with this transparent omission.

Show description

Read or Download Analysis of the Cognitive Interview in Questionnaire Design PDF

Best cognitive books

Staying Well After Psychosis: A Cognitive Interperson - download pdf or read online

"Staying good After Psychosis is very readable, according to strong study facts and packed choked with scientific insights and techniques that would fulfill any clinician looking cutting edge methods to the advertising of restoration from psychosis. "—Anthony P. Morrison, Professor of medical Psychology, college of Manchester, UKOver the prior decade our knowing of the event of psychosis has replaced dramatically.

Animating Expressive Characters for Social Interaction by Lola Cañamero, Ruth Aylett PDF

Lively interactive characters and robots which are in a position to functionality in human social environments are being constructed by means of a great number of learn teams around the world. Emotional expression, as a key section of human social interplay and communique, is frequently extra in an try to lead them to seem extra normal to us.

Get Comprehensive Handbook of Cognitive Therapy PDF

In reviewing the Contents of this guide edited by way of Freeman, Simon, Beutler, and Arkowitz, i'm either inspired and gratified with the large strides made through cognitive­ habit treatment because the past due Sixties. A perusal of the Contents finds that it really is used with adults, little ones, undefined, and households; it really is clinically applicable for such difficulties as nervousness, melancholy, sexual dysfunctions, and addictions; and it's hired along side psy­ chopharmacological and different psychotherapeutic interventions.

John R. Anderson's Cognitive Psychology and Its Implications PDF

John R. Anderson has been lengthy been on the leading edge of the examine of cognition, with accomplishments that experience expert the best way cognitive psychology is investigated, utilized, and taught. With this re-creation of his vintage textbook, Anderson back takes scholars to the vanguard of the sector, incorporating the most recent theoretical breakthroughs, learn findings, and technological advances, in addition to marking the expanding position of neuroscience within the research of cognitive features.

Additional info for Analysis of the Cognitive Interview in Questionnaire Design

Sample text

Rather, our challenge consists The Practice of Cognitive Interviewing : 47 of effectively controlling this purposive variation in our data, in terms of how they can be reduced and what they tell us. 1. Embedded Probing and Web Probing There is one special case in which cognitive probes are of necessity structured: where embedded probes (Converse & Presser, 1986) or random probes (Schuman, 1966) are placed within a fielded questionnaire, such that probes are administered by a production survey interviewer as opposed to a trained cognitive interviewer.

Consistent with this conclusion, several decades ago, a colleague suggested to me that we should refer to the procedure as intensive interviewing because “so little of what we do is really cognitive” (P. Royston, personal communication, 1988). , Belson, 1981). Since that era, cognitive interviewing has increasingly departed from any strict adherence to the CASM viewpoint (O’Muircheartaigh, 1999; Willis, 1999). Again, I stress the distinction between theoretical explanation of phenomenon versus theory.

Rather, cognitive interviewing is best done according to a proactive view in which we look ahead to our intended analysis strategy, in deciding how to conduct the activity in the first place. Hence, in describing the basic features of the dominant cognitive testing approaches, I also purposely invoke issues directly relevant to the later analysis stage. 2. Designing the Verbal Report Method: Think-Aloud and Verbal Probing As an enterprise in evaluating survey questions, especially for purposes of survey pretesting, cognitive testing has developed 36 : Cognitive Interview in Questionnaire Design over the past decades into a methodology that makes use of a set of targeted procedures.

Download PDF sample

Analysis of the Cognitive Interview in Questionnaire Design by Gordon B. Willis

by Charles

Rated 4.22 of 5 – based on 13 votes